Outside In

I'm sure you could identify the brands above in the twinkling of an eye, even though only a small part of the packaging is shown. Packaging is like a game. When I see a small part of an ad, a logo or a product, I always try to guess what brand it belongs to. Come on, you do that too!

Packaging helps customers identify an already known product and, therefore, increases the purchase probability. For example, if I'm traveling to a foreign country I would be more likely to by Pringles potato chips than an unknowned brand. 

Another way of seeing packaging is recycling. I'm not talking here about the fact of separating recyclables. A container, box or bag, might be used in a wide manner such as:

• a wall poster
• a scratch book element
• a gift wrap

In my next post, I'll try to give you ideas to make your own packaging by using everyday' "stuffs". Creative and smart.