Everybody goes to the United States for a specific reason: chase the American dream, catch the waves in the OC. I decided to go there because I love the country. My friends always told me that “you can’t love a place until you’ve been to its heart”.
There I am: Wichita, Kansas.
Wichita is located 2.5 hours south west from Kansas City. It’s a small city that has a lot to offer (to me at least). As I said in my previous article, the United States definitely has great skills in communication and advertising. Even in Wichita, everything is perfectly branded and makes you feel you belong.
I’m studying at Wichita State University and everything here fits together. Roads. Students. The baseball team. Cars. Carpets. Buildings. Everything. Being a member of that university and being a business student, I really appreciate that. Every time I walk around I feel proud being part of it. I feel committed and involved. In fact, I think that branding is the key to commitment. When something is branded it looks better, it's more appealing and it's just more fun.
